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Success Stories The positive power of Google AdWords

Don’t just take our word for it; Google AdWords has provided seamless, successful and profitable campaigns for many businesses of all sizes. It makes sense to be where your customers spend most of their time, and these businesses can testify to the power and benefit of Google AdWords.

The Fred Hollows Foundation use their Ad Grants and paid AdWords accounts to magnify the impact of their online marketing campaigns.

Combining dynamic creative and bid multipliers with on-site audience groups across Google Shopping, Google Display Network, and Search, David Jones has seen ROAS increase by 286% and conversion rates increase by 642%.

Mobile optimisation drove a 60% YoY lift in conversions. By taking a fresh look at the path to purchase, Isuzu UTE has seen ongoing rewards to their business.

Accor Hotels Uses Google Ad Extensions to Increase Incremental Conversions by 14%.

Domino's Pizza uncovers a 63 percent increase in revenue driven by mobile search ads, after taking into account the full value of mobile.

Fox Symes uses Display Conversion Optimiser and enhanced campaigns to increase conversions by 227%.

LiBoutique started using Product Listing Ads (PLAs) in February 2012. “We wanted to gain more exposure and traffic, and PLAs offered the dynamics of being both very targeted and rich in content,” says Sarah Karity, LiBoutique chief marketing officer (CMO). “It was really a no-brainer. We started using it and haven’t looked back.”

ELMO Talent Management Software has found a new way to stand out in a crowded marketplace: AdWords Search Network with Display Select. 20% of the leads for ELMO’s Workplace Health and Safety courses now come from Display Select, and their cost-per-lead from Display Select is 40% less than from their search ads.

“Google Forwarding Numbers lets us improve our return on advertising investment by knowing which ad groups result in greater call lengths. We are able to optimise towards those particular ad groups, because the longer the call, the greater the interest.”

What our clients say Real people - Knowledge - Real results

..they were able to put themselves in my shoes and help me out in ways that no-one else can.
Mathew Ansell - Ansells Electrix

· Superb!
· Very good communication
· Excited about the changes
· Like being involved in the ideas sharing
KCI Healthcare - Chris Wilson

Road Map The Road To Success

01

Research & Development
We structure a highly relevant, targeted campaign to begin our kick start strategy to optimisation.

02

Analyse & Optimise
Identify which of our exclusive optimisation strategies will work best to ensure the best results for your goals.

03

Advanced Optimisation
Review dimensions and leverage existing results to problem solve any new challenges utilising Advanced Quality Score analysis.

04

Performance Management
Review results of advanced optimisation campaigns and maximise ROI with budget strategy.

05

Secure Long Term Performance
Expand focus on competition watch and identify risks and threats to prepare a contingency strategy to secure performance.

06

Maintain & Continually Optimise
Expand our focus on advanced bid management strategies to always maintain the highest possible ROI.