Latests Posts Industry insights and trending news
Common AdWords Faux Pas – Don’t Get Caught Out!
Do these emotions/actions/ feelings sound familiar in the anticipation of your first AdWords Campaign; ‘electrified’, ‘fast and shallow breathing’, ‘excitement’? It seems straight-forward; easy even, but fast-forward a few weeks and you have noticed no difference in leads let alone sales. You begin thinking that maybe you’ve missed something, that maybe the simplicity of setting… Read More »
Don’t Leave Your Online Marketing Until It’s Too Late!
Time and time again, I see businesses put weeks, months, even years of planning and research into business models. But time and time again, I see companies throw in the towel mere weeks into trade. I wonder if they have ever looked at the time and effort they have put into setting up their business… Read More »
Google Shopping for Christmas 2015
Part of my job is setting up Google Shopping for my clients; all that time spent liaising with web developers from overseas creating manual Data Feeds when the web developers aren’t able to pull one from the site, setting up a Merchant Center (sic) and spending time on creating Shipping Rates tables, creating the campaign… Read More »
Google+ Gets a Refresh, Again!
Well, what a year it has been for Google+! The widely criticised online platform, which truthfully, was originally created to compete with Facebook, has faced so many twists and turns that the product we see today is vastly different. With Google Photos pulling free from G+ around May this year (and with big success) and… Read More »
Your Google AdWords over this Holiday Season
So, you’re looking at shutting up shop and enjoying some much needed time away, or time at home to finally attack that DIY home project that’s been sitting there since last Christmas? Sounds like bliss. Except your competitors are out there, circling like the proverbial wolves they are, eyeing off your position gained through carefully… Read More »
The Wonderland of #Google Tag Manager
You may have come across Google Analytics and Google Tag Manager during your foray into the world of Conversion Tracking. If that’s the case, then this blog will probably have you salivating in anticipation for this instalment by the Bearded Dragon (TM), me. If you’ve already put the Conversion Tracking code on your “thank you”… Read More »
Mobile Technology, But Not As You Know It!
The suffix ‘-near me’ is becoming more prevalent in search queries on Google, having experienced a significant increase in the last year alone. As the world becomes more and more comfortable with the fact that the device in their pockets, and more importantly, the websites that they visit are becoming better to navigate on mobile… Read More »
Are Myer overdue with their ‘New Myer’ strategy, or just fashionably late?
Myer have recently announced their new ‘New Myer’ strategy, with emphasis on omni-channel pathways and marketing initiatives to leverage relevant customer behaviours in the face of strong digital competition from retail rivals at home and overseas. But have Myer come to the game too late? With a predicted $600 million, five year transformation agenda, including… Read More »
What Small Business Can Learn From Big Sport
The business of sport is big business. Foxtel has recently announced a dedicated channel for its coverage of the 2015 US Open Tennis. Touted as the “channel that never sleeps in the city that never sleeps”, viewers can get their US Open fix anytime of the day or night. It makes sense as well; with… Read More »
Do You Even Know How to Google, Bro?
Years ago I worked for an Insurance Brokerage in their Marketing department. It was only a small firm and my position encompassed many varied tasks, with Internet marketing at the time being a small piece of the overall puzzle. How times have changed! One day all the Brokers were invited by one of the major… Read More »