How many times have you found yourself reading through a website, only to be interrupted by a rudely-timed pop-up? You may be thinking, ‘‘is there ever a pop-up that isn’t rudely timed?’ It’s a good question, and one that millions of people around the globe undoubtedly have asked themselves as well. The fact is, many pop-up ads just don’t get through to us the way they used to – but does this mean that pop-up advertising is dead?
Recently it was announced that as of early 2017, Google plan to penalise the rankings of websites who use invasive mobile interstitials – specifically, pop-ups that either completely or severely take over a reader’s experience – to improve the online experience of readers.
Given that software such as AdBlock has been downloaded over 500 million times, and that ‘annoying ads’ have been cited as the number one reason for blocking a site, it’s fair to say that people aren’t too fond of ads (let alone invasive pop-ups). However, despite what you might think pop-up ads aren’t all bad. Take for example the following statistics from webmeup:
- Pop-ups can double your subscription rate
- Entrepreneur.com increased their sales by 162%, subscriptions by 86 % thanks to pop-ups
- Visual Website Optimizer upped sign-ups by 50% with a pop-up form on the site
So what’s the verdict? Basically, you just need to know which kinds of pop-ups to focus on. Below are two examples.
Exit Pop-Ups
It’s a fact that people switch off when bombarded with ads that either completely take over their internet experience, or disrupt them as soon as they log onto a site, but that’s not to say that pop-ups don’t have their place. An example? Exit pop-ups.
For example, unlike their more annoying counterparts, exit pop-ups only appear when a reader chooses to navigate away from a website. Essentially, they operate like a ‘last chance’ offer – allowing you to invite readers to stay on your page and to remember your brand. Discount offers are a fantastic example of an exit pop-up, and are one that can also instantly drive up your sales.
Subscription Hover Pop-Ups
Unlike traditional pop-ups, hover-style subscription boxes can also help you to convert more readers. For example, according to Ambitionally, social media scientist Dan Zarrella found that pop-up ads doubled his subscription rate without increasing bounce rate!
Speaking of hover-ads, you can also try adding these to the end of your webpage. After all, if a reader gets that far down the page, it’s likely they’ve been enjoying reading your blog post – and therefore, may be more likely to opt-in to a subscription or to click on your pop-up.
Despite what we think about pop-up ads, it’s clear that they can still be beneficial to both customers and advertiser – however, the key is to learn which ‘types’ of pop-ups work best for your business, and when to apply them. Above all, it’s important to look into creating non-intrusive ads that appeal to your customers!
If you’re looking for an expert marketing agency to help you on your business journey, and to increase your traffic and get the conversions your business has been lacking, contact GetMore Traffic today on 1300 332 256!