Take Note Of These Mobile Marketing Stats Today & Create Better 2017 Campaigns!
Unless you’ve been living in an outback tin shack for the past decade, chances are you’re well aware of the significant increase in mobile growth trends. However, what should you be aware of for the coming year ahead?
Below, we share five of the top mobile marketing stats every business should know, in order to capitalise on advertising in 2017!
Mobile Everything!
According to Laura Beaudin from Bain and Company, the average smartphone user interacts with their mobile 13 times per hour. Interestingly, consumers identified that 60% of the ads which they deemed influential in helping make a purchase, were viewed on a mobile device (Think With Google, 2017).
The Future of Mobile Advertising
By 2019, it has been predicted that 72% of all digital ad spending in the US will be represented by mobile advertising (eMarketer, 2015). Meanwhile, according to Salesforce, 57% of marketers believe mobile apps are vital to a cohesive customer journey.
Capitalise On The Growth Of Mobile Users
Everyone knows that mobile use has grown exponentially in recent years, and yet surprisingly, only 13% of marketing budgets are spent on mobile advertising (Bain and Co, 2016). In 2017, make it your goal to prioritise a mobile advertising budget.
Image Source: Marketingland
Keep Mobile Content Short
Customers have short attention spans (approximately three seconds), so think about which platform your content is best suited to. If you’re advertising with video, make sure it grabs the attention of your target audience straight away and delivers the right message in a short period of time.
User-Friendly Content Is Essential
Above all else, it’s also important to ensure your mobile marketing is user-friendly! According to Google, 61% of users will likely give your company the flick if your mobile site is too difficult to use, and 40% will actually go to your competitor (McKinsey and Company, 2014)!
As you can gather, mobile marketing is essential to the success of your business. By keeping an eye on mobile marketing stats and trends, you can ensure you stay ahead of the competition and create strong campaigns for 2017!
2017 Email Marketing Tips – Don’t End Up in The Spam Folder!
Anyone can shoot off an email newsletter to a client, but not everyone can achieve a good response rate. So what can you do to make sure your emails don’t get banished to the land of no return (in other words, the dreaded trash or spam folder)? Glad you asked! Check out these 2017 email marketing tips to find out more!
Carefully Consider Your Email List
Have you got a strong hub of email contacts? That’s great! But just because you’ve got the option to send your marketing emails out to a huge network of followers, doesn’t necessarily mean they are the best contacts to choose from. Think carefully about who your strongest followers are, and what sort of audience your content will make the biggest impact with.
As well as this, it’s also vital to plan the best time to send out your newsletters or marketing. For example, did you know that Tuesdays to Thursdays are considered the most popular days for sending emails? According to various studies, Tuesday is the number one choice, followed closely by Thursday and then Wednesday. That said, your contacts are also going to be slammed with competing newsletters on these days so you might want to experiment with emailing on a Monday or Friday.
Avoid Ending Up In The Spam Folder
While it’s natural that some customers may opt out of your content, having clients mark your emails as spam is a bigger problem; one that can have truly negative consequences for your business. To try and avoid this happening, consider the following:
Are you sending emails too frequently? According to Smart Insights, almost 50% of customers mark emails as spam due to high frequency. In fact, a 2015 study from DMA revealed that the majority of people believe it is best to email a contact only several times per month (36% believe 2-3 times per month is sufficient).
Have you enabled email authentication? If not, turn it on immediately! This can help protect you from hackers who may be sending out spam from your account without you even knowing.
All in all, spam email is a huge issue and not a position you want to find yourself in. Whether intentional or not, if your customers are hitting ‘spam’ instead of unsubscribing, you’ll want to spend some time investigating why this is happening. By sending your content to the best possible audience, on the right days, and not overwhelming them with too much at once, you should be on your way to a better response rate!