How to utilise Facebook’s free Wi-Fi to improve your rankings!
Offering customers free Wi-Fi isn’t necessarily a revolutionary act—after all, how many times have you scammed some free internet time from your local coffee shop or hairdresser? The interesting thing about Facebook’s free Wi-Fi however, is that it allows you to actually improve your business’ rankings at the same time!
Gold Coast Digital Marketing Agency, ‘Get More Traffic,’ has taken out the ‘QLD State Winner’ category for the 2017 Australian Achiever Awards.
Announced in early March, the digital agency beat out a diverse range of other local businesses within the ‘Australian Advertising, Marketing & Public Relations Services’ category, and were judged by an array of client-focused criteria, including: Time Related Service, Addressing Client Needs, Care and Attention, Value, Attitude, Communication, and Overall Perception.
LinkedIn users rejoice! The platform has finally created a way for you to improve your LinkedIn newsfeed!
For too long the platform’s home feed has been a somewhat frustrating experience; throwing up a random jumble of updates from connections—many of which may not be of any interest to you. But finally, LinkedIn has created a way for you to actually see more from connections you want to follow.
Announced this week via their official blog, LinkedIn have stated that users will now be able to customise their feed, hide content, and unfollow people/companies.
Sick of seeing news and content that doesn’t interest you? Just tap on the control icon in the top right corner of any update and select ‘improve my feed.’ You can then make more customisations by discovering new industry leaders, publications and companies to follow. While this option is currently only available via mobile, any changes will be reflected on your desktop feed as well.
Don’t want to keep seeing the same post? Simply tap on the control icon on the top right corner of that update, and you’ll no longer see that content. Easy!
Much like Facebook, you can now unfollow connections you’re not as interested in seeing, while still staying connected.
While the latest changes from LinkedIn are certainly not unique, I’m sure most will agree that they’re definitely needed—because at the end of the day, we may have plenty of connections, but not all of their updates are most relevant to our lives.
Find out how power words can give your advertising the winning advantage!
Have you ever created a Facebook ad which you thought was brilliant, but sadly it failed to gain much traction? If your ads aren’t getting the attention they deserve, think about changing your focus from positive to negative. It’s not the usual scenario, but in the world of advertising, customers actually respond better to words that convey an approaching threat or impending disaster.
Anyone can shoot off an email newsletter to a client, but not everyone can achieve a good response rate. So what can you do to make sure your emails don’t get banished to the land of no return (in other words, the dreaded trash or spam folder)? Glad you asked! Check out these 2017 email marketing tips to find out more!
Have you got a strong hub of email contacts? That’s great! But just because you’ve got the option to send your marketing emails out to a huge network of followers, doesn’t necessarily mean they are the best contacts to choose from. Think carefully about who your strongest followers are, and what sort of audience your content will make the biggest impact with.
As well as this, it’s also vital to plan the best time to send out your newsletters or marketing. For example, did you know that Tuesdays to Thursdays are considered the most popular days for sending emails? According to various studies, Tuesday is the number one choice, followed closely by Thursday and then Wednesday. That said, your contacts are also going to be slammed with competing newsletters on these days so you might want to experiment with emailing on a Monday or Friday.
While it’s natural that some customers may opt out of your content, having clients mark your emails as spam is a bigger problem; one that can have truly negative consequences for your business. To try and avoid this happening, consider the following:
Are you sending emails too frequently? According to Smart Insights, almost 50% of customers mark emails as spam due to high frequency. In fact, a 2015 study from DMA revealed that the majority of people believe it is best to email a contact only several times per month (36% believe 2-3 times per month is sufficient).
Have you enabled email authentication? If not, turn it on immediately! This can help protect you from hackers who may be sending out spam from your account without you even knowing.
All in all, spam email is a huge issue and not a position you want to find yourself in. Whether intentional or not, if your customers are hitting ‘spam’ instead of unsubscribing, you’ll want to spend some time investigating why this is happening. By sending your content to the best possible audience, on the right days, and not overwhelming them with too much at once, you should be on your way to a better response rate!