Could Facebook Be The New Social Media/LinkedIn Hybrid?
Say hello to the new Facebook Job Tabs feature!
With LinkedIn, SEEK, CareerOne and a multitude of other job-seeker websites available at our fingertips, finding the right person for the job is a challenge that continues to persist. In fact, for 40% of small businesses across the US, filling jobs is ‘more difficult than expected’ (according to Facebook).
Like many other avenues already broached, Facebook have decided that recruitment is the newest area in which they’re ready to throw their hat in the ring. And honestly, it makes sense. Given that most people spend large amounts of time on the social platform, where better to reach potential employees?
As explained on the Facebook Business blog:
“We’re focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month. Businesses and people already use Facebook to fill and find jobs, so we’re rolling out new features that allow job posting and application directly on Facebook.”
Announced just a few days ago, Facebook’s job connection features will allow businesses in the US and Canada (for now) to post job openings directly on their Pages. From there, interested candidates can apply through a businesses’ Page, or view/apply for positions via the Facebook Jobs tab.
This process presents advertisers and business owners with the ease of contacting candidates directly through Messenger (if preferred) and accessing all information in one place. There’s also the option to boost job posts – as you would a normal Facebook ad – to target a more specific audience, or a greater number of people.
Facebook have advised that US and Canadian businesses can post directly to their Facebook Pages over the coming weeks, while job-applicants can apply via the jobs bookmark (available on desktop) or facebook.com/jobs.