Latests Posts Industry insights and trending news
How many times have you found yourself reading through a website, only to be interrupted by a rudely-timed pop-up? You may be thinking, ‘‘is there ever a pop-up that isn’t rudely timed?’ It’s a good question, and one that millions of people around the globe undoubtedly have asked themselves as well. The fact is, many… Read More »
The best and worst features of Google ‘Allo’
“Allo mate!” It sounds like something that should be on a tourist ad – but no, this is just me and my imagination as I read over Google’s latest app development. Currently in the testing phase, ‘Allo’ initially seems very similar to Whatsapp – although there are of course some notable differences. So far the… Read More »
What is SEM, and why do I need an expert?
Here at GMT, we pride ourselves on helping small to medium businesses with their Search Engine Marketing. But what is SEM, and more importantly, why do you need a professional to help? Good question! SEM is the practice of using digital marketing to increase the visibility of your website in search engine result pages (SERPs).… Read More »
3 Ways to Improve Your Marketing Content!
When you’re running your own business, it can can be easy to assume your customers and followers want to read every brilliant blog you post. But great as they may be, if you don’t have the right AdWords and SEO practices in place, it’s possible your brilliant content could be getting lost in cyberspace. Below, we… Read More »
Show Your Customers You’re Exactly What They Need!
Knowing what your potential customers and clients have in common is one of the strongest tools in your online arsenal. What Are People Using? Now this might seem like an unusual question, but we raise an underutilised question.; what device are your potential customers using to find you, and how is this information going to help… Read More »
Get In User, We’re Going Shopping
Google Shopping, in my own humble opinion, is one of the most underestimated tools in the online retail arsenal. Why? That is exactly what I’m here to tell you. SHE DOESN’T EVEN GO HERE There is a common misconception that people do not use Google Shopping to buy products online. That’s not true, it’s impossible.… Read More »
How Your Landing Page Sets the Tone
“…I hate it here”. That’s the last thing you want somebody thinking when they land on your website. You’re offering a product or service that the customer wants. You’ve put in the effort to make sure your ads and organic results appear for their searches. All of that is thrown away by an unappealing landing… Read More »
Online Marketing Reality Predictions
The suffix ‘-near me’ is becoming more prevalent in search queries on Google, having experienced a significant increase in the last year alone. As the world becomes more and more comfortable with the fact that the device in their pockets, and more importantly, the websites that they visit are becoming better to navigate on mobile… Read More »
How To Successfully do Business in a Multi-Device World
I don’t know about you but I’m sitting here with four devices displaying a variety of entertainment/information. Don’t get me wrong, I’m a male, if sitcoms have taught me anything, and they have, I should not be able to multi-task like I seem to be doing right now. But I’m not going to lie, while… Read More »