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Ever since Global Network Navigator created the first clickable web ad in 1993 for Heller, Ehrman White & McAuliffe with a Click Through Rate of 44%, we’ve all developed a love/ hate relationship with Banner/Display/ Image ads on the Internet. I love them, you likely hate them. You’re probably thinking, “why don’t you marry them,… Read More »
Online Marketing Best Practices
I love it when a client recognises that someone is trying to pull a number on them, it validates the time I have invested explaining how the AdWords system operates to them. Yet the unscrupulous never fail to try, often using tactics and methods that are flat out against Google Policy for their Google Partners.… Read More »
The 3 Key Features You Must Have in Online Marketing
Whether you are stepping into the world of online marketing for the first time, or if you are a savvy marketing business owner, we all have one thing in common – that we should never stop learning and we should never assume that we know it all. As the bright and bubbly crowd that we… Read More »
The Five Things You Should Be Doing to Help Your SEO Strategy
Search Engine Optimisation (SEO)… more like Search Engine Overwhelming! But it really doesn’t have to be this way! I’m here to take the bewilderment out of SEO, but to do that; I also need to explain some of the things that you can do to ensure that your Account Driver here at Get More Traffic… Read More »
For those who aren’t designers, and let’s face it, a lot of us aren’t, there are some amazing internet programs which anyone can sign up to for free, which enable users to create highly appealing images for a range of platforms. Whether it be for email, social media posts, blogs, newsletters, company reports and virtually… Read More »
Keep It Real with Social Media
Are your social media interactions feeling a bit stale? Probably because they are! Social media is where users have an opportunity to be social with each other. They are not there with the intention of purchasing anything, so you must remember that your business is there almost as a side thought, but it doesn’t… Read More »
Incorporating your USP in Ad Copy
If you want to stand out from your competitor’s you need to be able to communicate why. Are your products or services cheaper? Do you provide 24/7 technical support? Do you have free shipping? You must be able to succinctly say why a consumer should choose you over the competition. If you can’t articulate this,… Read More »
Why You Need to Stop Searching Google for your Ad Now!
Offline marketing is notoriously difficult to measure and track which is why online marketing methods such as Google AdWords are growing more and more in popularity. When you first sign up to traditional advertising methods, such as television, radio, and print, there is always a certain amount of satisfaction you feel when you see your… Read More »
Your Road to Mobile Optimisation
How important is your smartphone to you? If you’re anything like me, I think losing my smartphone would stress me out a whole lot more than losing my wallet! If you had asked me the same question ten years ago though, the answer would have been very different. The point I’m trying to make is… Read More »
Top Ten Tips on How to Stay Competitive in an ever increasing Digital Market
Remember that kid at school who was always fiercely competitive in everything they did? Regardless of if it was a spelling bee or the athletics carnival, they wanted to win it all. You know what? You can learn a lesson or two from that kid you remember at school, because in all likelihood they possess… Read More »