Meet Zoey, The Digital Chatbot Who Can Analyse Your Facebook Ads!
Want to know how your Facebook or Instagram ad campaigns are performing? Just ask a digital chatbot. Yes that’s right, in the latest artificial intelligence advancement, ‘AI-Powered Ad Assistants’ are now on their way to replacing digital analysts!
Created by the team from Automate Ads, the Advertise.ai Zoey robot is a free chatbot which can be used through Facebook Messenger. Once installed, just type your questions, or select an option from Zoey’s suggestions. For example, if you want to know what the best age group by CTR was for the last week, just type in the question and see the data in a matter of seconds!
In a matter of seconds she can answer your questions, showing you anything from how many clicks your campaign had in the last week, to which country performed best in the last 30 days!
Other questions Zoey can answer (according to Andrew Torba from Automate Ads) include:
- How are my ads doing this month?
- How many impressions in the United States yesterday?
- Best gender by CPC this month?
- How much did I spend on ads this year?
- What happened on my ads account in March 2016?
- CPM last month?
- Best locations last week?
- What was my CTR today?
- Can I see a performance summary of last month?
- CPM yesterday?
Although Zoey is currently used with Facebook Messenger for Facebook/Instagram ads, Andrew Torba has revealed that there are plans to add Google AdWords and Twitter ads in the near future.
“Soon, you’ll also be able to chat with her from Slack and ask about data from any channel including Google Adwords, Twitter Ads, Google Analytics, and Automate Ads’ attribution tracking data. She will also soon be able to use this data to send you actionable suggestions to improve ad performance,” he said.
With these incredible advancements, there’s no limit to what we might see in the future. To keep up to date with industry news as it arises, be sure to subscribe to Get More Traffic today!
Twitter and Periscope Opt for High Quality, Non-Smartphone Video
Say hello to Periscope Producer!
In a bid to one-up their competitor Facebook, tweeting giant Twitter have announced a new live-streaming feature for their social media platform Periscope. Known as Periscope Producer, the app takes live-streaming to a whole new level; focusing on higher quality content from professional cameras (as opposed to smartphones).
Announced last week, Periscope Producer will allow broadcasters to stream any, and every, type of live video directly to their Periscope following. The obvious benefit to this is that advertisers and brands can create high-quality video or adverts, and then share them by tweet, without being constrained by the limitations of a smartphone.
In a statement last week, Periscope CEO Kayvon Beykpour explained their goals for the new feature.
“Allowing people to create and share produced live video on Periscope has always been part of our vision and opens up new types of content for everyone to watch live. High-quality, produced live video can now be shared anywhere through a Tweet,” he said.
So, Who Will Benefit?
The introduction of Periscope Producer suggests a move toward targeting those interested in TV-style videos, such as YouTube stars and major brands. Already, Louis Vuitton and Xbox have jumped onboard, while ABC’s Dancing with the Stars, Fusion, Walt Disney and the Emmy Awards have also been announced as new media partners.
Periscope have also revealed that Producer is perfect for live-streaming film previews and award shows; allowing users to participate without having to be there in person.
But that doesn’t mean smaller businesses can’t also get onboard! While the feature may not yet be available to all, there are many benefits that everyday brands could one day reap from Periscope Producer. Imagine being able to live-stream a product launch, or an awards night to your followers? And all in high-quality footage that doesn’t rely on your smartphone! It’s definitely an incentive.
Although Periscope is far from having the popularity of Facebook, it’s clear that they (and Twitter) are working to change this.
What are your thoughts on Twitter’s new Periscope Producer feature? Would you use it to share events and product info for your business?
Sell Your Products on Facebook Marketplace!
Could this be the end of Ebay & Gumtree?
In their ever increasing push to provide users with everything they need on the one site, Facebook has now introduced a buy/sell platform named ‘Marketplace.’ As the name suggests, the new feature will operate much like Ebay or Craigslist; allowing buyers and sellers to interact, search via location, and upload product listings directly from their phones.
While Marketplace is not a revolutionary product, it is without a doubt a fantastic tool for small businesses! For example, imagine you’re a small business owner who is working from home, creating handmade jewellery and accessories. Now, instead of having to sell your products through expensive websites that take a huge chunk of your profits, or having to join multiple buy/swap/sell Facebook groups, you can easily list your items through Marketplace.
Additionally, if you’re already trying to increase your product conversions through paid Facebook advertising, why not also mix it up with some free product listings on Marketplace?
Other great things about Marketplace:
- Easy to upload photos and descriptions straight from your phone
- People can search for products via location
- Easy communication between sellers and buyers
- Easy to keep track of previous and current transactions via the ‘Your Items’ section
- Items can be posted simultaneously to both Marketplace and selected Facebook groups
While it’s extremely unlikely that we’ll see Marketplace completely take over sites such as Ebay or Gumtree, it could possibly steal some of their users. After all, how much easier is it to do everything on Facebook – for free – as opposed to swapping between different platforms? If there are going to be specific sites affected, my guess is that those such as Etsy could be given a run for their money.
As Marketplace is so new, it’s expected that it may take time to iron out some of the technical creases – some of which have already arisen. Shortly after announcing the new feature on Monday, Facebook’s Marketplace was flooded with some rather interesting, and inappropriate, sale items – including guns, babies, and hedgehogs!
As Facebook is currently working to fix these issues, Marketplace may be slightly delayed in its re-release.
At present, Marketplace is only available via the Facebook app to those 18 years and older in the US, UK, Australia and New Zealand; however, the feature will roll out to additional countries and desktop users in the coming months.
Want to try Marketplace for yourself? To get started, simply tap the Shopping icon at the bottom of your Facebook app!
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What is SEM, and why do I need an expert?
Here at GMT, we pride ourselves on helping small to medium businesses with their Search Engine Marketing. But what is SEM, and more importantly, why do you need a professional to help? Good question!
SEM is the practice of using digital marketing to increase the visibility of your website in search engine result pages (SERPs). Generally, this is done through ‘pay per click’ (PPC) advertising.
If you’ve ever noticed those little ads that appear at the top of Google’s search results when you type in a phrase or product, that’s what we’re referring to.
PPC & Keywords
These are AdWords adverts, and they’re created through the use of specific ‘keywords’. For example, say you own a Burleigh based camping business and you want to get people to purchase your waterproof jackets… By typing keywords into your AdWords account – tailored to your location and the specific product – you can target and draw customers who are in the ready-to-buy phase of their Google searching.
An example of some keywords you might use, could be:
- Waterproof jackets gold coast
- Waterproof jackets burleigh heads
However, before you start choosing keywords you first need to engage in comprehensive research to find out which ones will work best for your advert. This process is easier said than done, and believe me – you don’t want to guess your way through it. After all, the last thing you want to be doing is wasting your business’ money on ineffective PPC ads. Remember, each time a person clicks on your advert, you pay a certain amount of money – make sure you know what you’re doing.
Quality SEM Scores
When it comes to your Google AdWords campaign, another vital aspect to an excellent SEM campaign is to ensure you have high quality scores. Rated out of 10, this is a score given by Google, ranking your ad keywords to the relevancy of a users’ Google search query.
Why is this important?
Basically, the higher quality your score, the more you drive down your costs; allowing search engines to create lower minimum bids for your ad whilst retaining best exposure.
Contrary to what you may think, spending more on your keyword bidding doesn’t automatically mean that your ad will rank higher. As the below table demonstrates, the ranking position of your advert depends more on it’s ‘quality score’ than the amount of money.
Source: wordstream
As you can see, this isn’t something you want to get wrong – as it can result in you paying higher costs for adverts that aren’t even being seen. One common mistake that small to medium sized businesses often make, is not understanding the relationship between their landing pages and their ads.
For example, when a user types in a Keyword and then clicks on your ad (triggered in response), they should be directed to a landing page that also contains that keyword. If you’ve set this up correctly, Google will deem your landing page to be a good match, and consequently, boost your quality score. However, if your landing page isn’t relevant to your keyword and ad campaign…uh-oh – your Google score goes down.
The world of SEM is a complex and wonderful one, but as you can see, it’s also one that requires a lot of expertise and knowledge.
If you’re ready to move onto the next stage of your marketing and ensure your business is attracting as many leads as possible, give our expert team a call today on 1300 332 256